Is Organic Social Media Dead? Answered: A Comprehensive Guide to Social Media Advertising for Beginners
Remember the good old days when organic social media could generate tons of engagement and reach? Well, buckle up, because those days might be long gone. Organic social media advertising is not dead yet, but it might be soon. Organic reach has declined by almost 50% over the last few years and engagement is down as well.
In this blog, we'll explore the decline of organic social media reach and introduce you to the world of social media advertising. By the end, you'll have a solid understanding of how to get started with social media ads and boost your online presence.
The State of Social Media Today
In recent years, social media platforms have seen a significant shift in user behavior and algorithm changes. The number of users who engage with brands on platforms like Facebook, Twitter and Instagram has dropped significantly. In fact, it's estimated that only 8% of people who follow a brand will see a post from them--and even then they may not engage with it at all. According to Sprout Social, the average organic reach for a Facebook page post is a mere 5.2%, signaling a decline in the effectiveness of organic social media strategies. Hootsuite also reports that ad spending on social media is on the rise, with brands allocating more budget to paid campaigns.
With algorithms prioritizing paid content and the ever-increasing competition for users' attention, organic social media is facing an uphill battle. The good news is that there are plenty of options available today for reaching audiences through paid advertising channels like Google Ads or Facebook Ads (and even Instagram ads). These platforms allow businesses to create ads targeted specifically at people interested in what they offer--and then track how well those ads perform over time so you know exactly what works best! Experts like Neil Patel and Gary Vaynerchuk suggest focusing on creating high-quality content and embracing advertisement to stay in the game.
The Benefits of Social Media Advertising
Social media advertising is a powerful tool that allows businesses to target their desired audience with precision, resulting in better engagement and ROI compared to organic content. It's important to understand the difference between organic social media and paid ads, because they both have their pros and cons.
Organic social media refers to content that is created by users on platforms like Facebook or Instagram, while paid ads are advertisements that are posted by companies or brands. Organic content tends to be more engaging than paid posts because it's created by real people, but it can also be hard for brands who don't have an established following yet (which is why many businesses turn towards paid ads).
Paid ads offer several advantages over organic content: they're easier for companies without much experience in creating compelling visual content; they allow businesses access into new markets; and they allow them access into different demographics than those found within their existing audience base.
The benefits of social media advertising include:
Increased brand awareness: HubSpot found that 80% of marketers reported increased brand exposure through social media ads.
Higher website traffic: With better targeting options and ad placements, social media advertising can drive more users to your website.
Lead generation and sales: Social media ads can entice users to sign up for newsletters or complete purchases, ultimately contributing to business growth.
Various ad formats, such as sponsored posts, stories, and videos, cater to different campaign objectives and budgets.
How to Start Advertising on Social Media
Ready to dive into social media advertising? Follow these steps to get started:
- Choose your platform: Popular platforms include Facebook, Instagram, Twitter, and LinkedIn.
- Set up an advertising account: Create an ad account on the platform of your choice.
- Define your campaign objective: This could be brand awareness, website traffic, or lead generation.
- Select your target audience: Use demographic, interest, and behavioral data to narrow down your audience.
- Create compelling ad content: Craft eye-catching visuals and persuasive copy that resonates with your target audience.
- Set your budget and schedule: Allocate a budget based on your goals and choose the duration of your campaign.
- Monitor and optimize: Keep an eye on your ad performance and make adjustments as needed to improve your results.
To understand how to measure content marketing success, you need to know what you're trying to accomplish with your efforts. This may seem obvious, but many companies don't have a clear understanding of their goals before they start creating content or advertising on social media platforms like Facebook and Twitter. To help clarify this issue, let's take a look at the most common objective Brand Awareness:
Increase brand awareness: When people hear about your company for the first time through word-of-mouth recommendations from friends or colleagues who have already purchased from you, it usually means that there's something special about what makes up your product or service--and that makes sense when considering why someone would recommend something! But if no one ever hears about those qualities in the first place (i.,e., because no one knows who provides them), then all those great things won't matter much--and neither will sales results since there aren't any new customers coming into contact with them either.
Creating High-Quality Content
If you're going to create high-quality content for your audience, it's important that you know what they want to learn about. Conduct research on what topics they're interested in learning about and then create content that addresses those topics.
You can use visuals like images and videos that help illustrate the points you're making. Optimize your website so it's easy for search engines like Google or Bing to find and index your pages so people can find them when they're searching online (this is called SEO). SEO helps when are outreaching your clients on any platform, it ensures that when your users search for you based on the campaign your brand shows up and they can contact you.
At the end, while organic social media isn't entirely dead, its effectiveness has significantly diminished. Social media advertising provides businesses with the opportunity to reach and engage their target audience in a more calculated manner. Take the leap into social media advertising and unlock the potential to grow your brand online. And if you need assistance, PRA Media is here to help you navigate the world of social media marketing & advertising.
So, are you ready to leave the organic social media graveyard behind and rise in the world of advertising?