App Development

Facts about Android Application Development

  • 61.2% of the world's total mobile phone population accesses the internet from their smartphones in 2018.
  • A total of 197 billion mobile app downloads were recorded in the year 2017.
  • The global mobile apps market in the year 2016 accounted at $108,440 million. The amount is expected to rise by 19.2% and reach a total of $311,249 million by the year 2023.
  • Gaming apps are the most popular applications category as recorded in September 2018, with 24.86% of active applications.

With the birth of smartphones, the mobile apps market has grown from being a small scale industry into a billion dollar industry within a short span. With software developers, programmers and web development companies developing new apps almost every single day, the potential of the industry is beyond our imagination. Smartphones with the android platform are widely used and preferred by customers due to their impressive features and wide list of android mobile apps. A combination of these new tech features and apps, collectively cater towards making your smartphone your most loved gadget.


  • Understanding the idea of the android application
  • Requirement Analysis
  • Design
  • Development
  • Execution
  • Testing and Launch
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Our strategy and approach, customized for your brand

Digital media has become the means of successfully engaging with prospects and nurturing them to becoming customers, even more so in the light of the Covid 19 pandemic

Understanding your business and marketing objectives

Understanding your consumers’ behaviors and data

Drawing insights to set targets

Restructuring to enable digital transformation

The process of building a mobile application is very detailed and requires smart coding. Each phase of the development procedure requires testing and further corrections in order to give you the best result. At PRA Media, we have a team of brainstormers who are proficient coders and think out-of-the-box to achieve their solo aim: To develop interesting and creative applications for all Android users.

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