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Lead generation is the process of finding opportunities for your business to grow by offering products or services that meet your target audience’s needs. While it may seem simple enough, lead generation isn’t always easy. By generating leads, you can build and nurture relationships with potential customers. Lead generation is the first step in the sales funnel, which means it’s an essential part of any business.
There are tons of different ways to generate leads from PPC (pay per click) to Influencer to performance marketing leads.
Social media ads (including post boost ads) are designed to draw attention to your social account or website or product landing page and generate leads as well as direct sales.
Search engine marketing (SEM) campaigns drive traffic directly to your website or the landing page (which can be anywhere).
Content marketing strategies like blogging, influencer marketing and social sharing creates awareness about your brand or product and generates leads.
Review and response sites where users post reviews about products or services are also a great way to generate high quality conversion leads.
Referral programs (also known as Affiliate leads) where customers refer their associates, friends, and family members for discounts on purchases are an excellent form of continued leads.
Email marketing has long been used as a lead generation tool because it's personal, cheap, and easy to measure.
We understand first-hand the challenges of a start-up firm, and have tailored a lead generation plan that is just the right choice for them.
We implement TOFU (Top of the Funnel) Strategy - This approach includes promotions and offers that are meant to attract new prospects so they can become aware of your brand.
It's perfect if your company is just starting out because it allows you to establish yourself as an authority in the market while getting people interested in what you're selling or offering them services at no cost (or at a reduced cost).
This strategy also helps build trust between potential customers and marketers because they will feel like their questions were answered accurately without having any hidden agendas behind them!
Not sure which is the right type of lead generation for your company?
Our team has hands-on experience in all forms of lead generation activities and mediums.
Contact us for best lead generation plan with highest conversion!